How is this different from a normal SEO agency?

Agencies bill hours. We bill outcomes — 20 to 100+ medically reviewed pages every month at one transparent monthly price.

Do you actually rebuild my website?

Yes. A practicing MD founder oversees a new, conversion-optimized site published to your own GitHub repo. You own the code and domain and can leave anytime.

Is the content medically accurate?

Yes. Every page is reviewed for medical accuracy before it publishes, with optional provider and treatment copy review.

How long until I see results?

New patient calls typically in 30–60 days, meaningful ranking lifts in 60–120 days, compounding from month four.

OB/GYN

OB/GYN Google Ads live or die on one number: cost per booked patient

A prenatal click and a "birth control near me" click can cost about the same but be worth wildly different amounts. Most OB/GYN accounts bid as if every woman searching is the same patient. She isn't.

Google Ads is the fastest way to put an OB/GYN practice in front of a patient at the exact moment she is choosing a provider, and it is also the fastest way to burn a budget on clicks that never book. The reason is economics. A newly pregnant patient searching "obstetrician accepting new patients" can be worth many thousands of dollars across prenatal care, delivery, and the decade of well-woman visits that follows, while a click on "free STD testing" or "how late can a period be" is worth almost nothing to your schedule. A default campaign bids on all of them at similar cost, sends them to the same homepage, and counts contact-form fills as "conversions" even when the person was never going to become a patient. The practices that win with paid search are not the ones with the biggest budget, they are the ones who know their cost per booked patient by service line and only pay for the searches that actually fill obstetric, well-woman, and gynecology slots. Before you spend another dollar, the free Surge Report™ shows which of your keywords convert to booked patients and which quietly drain the account, and a short strategy call turns that into a plan.

$8-$25

Typical cost-per-click range on competitive OB/GYN and prenatal keywords

Industry benchmark, women's health paid search

40-60%

Share of a typical OB/GYN ad budget spent on low-intent, non-booking searches

Surge account audit pattern

High LTV

One booked prenatal patient can justify many high-cost clicks over the relationship

Surge benchmark

See your Surge Score™ in 60 seconds

What's your OB/GYN practice losing every month?

Surge analyzes your homepage and shows you the exact monthly revenue your practice is leaving on the table.

Get my Surge Score

The paid-search economics of an OB/GYN practice

Paid search only makes sense when the lifetime value of a booked patient clears the cost to acquire her, and in OB/GYN those values are dramatically uneven. An obstetric patient who starts prenatal care with you often stays through delivery, postpartum, and years of annual well-woman visits, so she can carry a much higher cost per acquisition than a one-time gynecology consult. That means your maximum bid on "obstetrician near me" or "prenatal care [city]" should be far higher than your bid on a low-value or purely informational query. Most accounts do the opposite, spreading budget evenly and then wondering why the schedule did not move. The first job is to price each service line by what a booked patient is actually worth, then let those numbers set the bids.

Which OB/GYN keywords convert, and which just spend

Not all women's-health searches are patients ready to book. High-intent, high-value terms include "obstetrician accepting new patients," "OB/GYN accepting [insurance]," "prenatal care [city]," "VBAC provider," "fibroid treatment [city]," "heavy period treatment," "endometriosis specialist," "minimally invasive hysterectomy," and "perimenopause specialist near me." These are patients with a specific problem and local buying intent. The budget leaks live in broad, informational, and price-shopping terms like "pregnancy symptoms," "is my period late," "free STD clinic," and "birth control cost," plus broad-match spillover into terms for services you do not even offer. The fix is tight, service-line-specific ad groups, aggressive negative keyword lists, and exact and phrase match on the terms that book, so you stop paying $8 to $25 a click to answer questions instead of filling appointments.

Cost per booked patient starts on the landing page, not the ad

You can bid perfectly and still lose the patient in the last ten seconds. The prenatal click that lands on a generic homepage, where she cannot tell whether you are accepting new obstetric patients or which hospital you deliver at, converts far worse than the same click sent to a dedicated obstetrics page that answers those two questions above the fold and offers a short, private booking flow. Cost per booked patient is click cost divided by booking rate, so doubling the landing-page conversion rate cuts your effective cost per patient in half without touching the bid. Every campaign needs an intent-matched page: obstetrics ads to an obstetrics page, fibroid ads to a fibroid page, well-woman ads to a well-woman page, each with the credential proof, insurance and hospital details, and one-tap scheduling the deciding patient is looking for.

What your Surge Report shows about your ad spend

Drop your URL and the free Surge Report™ will surface, specifically for your OB/GYN practice, which service lines are worth advertising, the high-intent obstetric, well-woman, and gynecologic keywords you should own, where your current ads or landing pages are likely leaking budget on low-intent clicks, and an illustrative cost-per-booked-patient range calibrated to the long-relationship value of women's health patients. It is free, takes about sixty seconds, and if the numbers look worth acting on, you can book a strategy call to turn them into a paid-search plan. No obligation.

Prefer to talk it through?

Book a strategy call with the team.

Twenty minutes. We'll walk through the specific opportunities in your market and what a Surge engagement would look like for your practice.

Frequently asked

Are Google Ads worth it for an OB/GYN practice, or should I just do SEO?

Both have a role, but they work on different timelines. SEO builds durable rankings over months, while Google Ads can put you in front of a patient searching "obstetrician accepting new patients" today. For OB/GYN, ads are especially worth it for high-value, time-sensitive lines like obstetrics and specific gynecologic procedures, where a single booked patient can justify many clicks. The key is disciplined targeting so you pay only for searches that actually book, not for informational browsing.

How much does an OB/GYN pay per click on Google, and what is a realistic cost per booked patient?

Competitive OB/GYN and prenatal keywords commonly run in the $8 to $25 per click range depending on market and competition, and it varies by service line and location. Cost per booked patient depends far more on how tightly you target and how well the landing page converts than on the click price alone. Because obstetric and surgical gynecology patients carry high lifetime value, a cost per booked patient that would be unacceptable in another business can be very profitable here, as long as you are measuring bookings rather than raw form fills.

How do I find out which of my keywords are actually converting to patients?

Start with the free Surge Report™, which reviews your practice's paid and organic footprint and flags the high-intent OB/GYN keywords you should own versus the low-intent terms likely draining budget. From there, a short strategy call walks through your cost-per-booked-patient picture by service line and the specific changes to bids, negatives, and landing pages that would lower it. There is no cost and no obligation to run the report or take the call.

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