How is this different from a normal SEO agency?

Agencies bill hours. We bill outcomes — 20 to 100+ medically reviewed pages every month at one transparent monthly price.

Do you actually rebuild my website?

Yes. A practicing MD founder oversees a new, conversion-optimized site published to your own GitHub repo. You own the code and domain and can leave anytime.

Is the content medically accurate?

Yes. Every page is reviewed for medical accuracy before it publishes, with optional provider and treatment copy review.

How long until I see results?

New patient calls typically in 30–60 days, meaningful ranking lifts in 60–120 days, compounding from month four.

Dermatology

Dermatology SEO that ranks you for the searches patients actually make

A skin-check patient and a Botox patient type entirely different things into Google, from entirely different intent. Dermatology SEO wins when you have a dedicated, locally-tuned page for each — not one 'Services' page trying to rank for all of it.

Dermatology has some of the richest, most valuable search demand in all of medicine — and most of it slips past the practice website. Patients don't search 'dermatology services.' They search 'skin cancer screening near me,' 'Mohs surgeon [city],' 'acne dermatologist that takes my insurance,' 'Botox near me,' and 'laser hair removal cost.' Each is a distinct query with distinct intent, and a single brochure homepage with a catch-all Services page gives Google almost nothing to rank. Dermatology SEO is the discipline of matching a real page to each of those searches — a local page for every service line, on both the medical and cosmetic sides — so the patient who's ready to book finds you instead of the practice two results down. The fastest way to see exactly which searches you're missing is the free Surge Report™: drop your URL and we'll surface the derm-specific queries you should own, where your booking flow leaks, and the illustrative revenue on the table.

70%+

Of clicks go to page-one results for local 'near me' health searches

Industry baseline for local search behavior

$3,000+

Typical first-year value of a new cosmetic derm patient (Botox, laser, peels)

Illustrative Surge benchmark

20-40

Intent-matched service + local pages a full-service derm practice should rank for and usually doesn't

Surge average site analysis

See your Surge Score™ in 60 seconds

What's your Dermatology practice losing every month?

Surge analyzes your homepage and shows you the exact monthly revenue your practice is leaving on the table.

Get my Surge Score

The two search worlds inside every dermatology practice

Medical derm searches — 'skin cancer screening,' 'suspicious mole check,' 'acne specialist,' 'eczema treatment,' 'psoriasis dermatologist,' 'Mohs surgery [city]' — are driven by worry, insurance, and speed; the patient wants board certification and the next available appointment. Cosmetic searches — 'Botox near me,' 'lip filler [city],' 'laser hair removal cost,' 'chemical peel,' 'melasma treatment,' 'microneedling' — are cash-pay, discretionary, and comparison-heavy; that patient wants before-and-afters, pricing, and an aesthetic-forward feel. Dermatology SEO fails when one generic page tries to satisfy both intents at once, and it wins when each intent gets its own optimized page. The result is a site that ranks for dozens of specific queries instead of competing weakly for one broad term.

Local pages are how derm actually gets found

Nearly every high-value derm search carries local intent — patients want a skin check or a Botox appointment they can drive to this week, so Google heavily favors proximity and locally-relevant pages. A single location page won't cut it if you draw from several towns or run multiple offices. The play is a service-plus-location matrix: a dedicated page for 'Mohs surgery in [primary city],' 'skin cancer screening in [secondary city],' 'acne dermatologist in [region],' each with unique copy, local landmarks, provider credentials, and its own schema markup. Pair that with a fully optimized Google Business Profile and consistent NAP across directories, and you start showing up in the map pack where the highest-intent clicks live.

Service pages that rank AND convert the Mohs, acne, and Botox searcher

A 200-word blurb buried in a Services dropdown won't rank against a competitor's dedicated 1,000-plus-word page. Winning dermatology SEO gives each service line its own page built around the exact query: symptoms or benefits, what to expect at the visit, recovery timeline, honest cost ranges, insurance vs. cash-pay clarity, board-certification proof, and real (consented) before-and-afters on the cosmetic side. That structure is what earns the ranking, and it's also what converts — the Mohs patient sees reassurance and credentials above the fold, the Botox patient sees results and pricing where they look for them, and both hit a booking button in one or two clicks instead of a generic contact form.

See your dermatology SEO gaps in the free Surge Report

Instead of guessing, run your site through the Surge Report™. In about 60 seconds it surfaces — specifically for your dermatology practice — the medical and cosmetic queries you should be ranking for and aren't, the local searches where competitors outrank you, where your current booking flow loses patients, and an illustrative dollar figure of missed monthly revenue calibrated to real derm case values. It's free and there's no sales call required. When you're ready to act, book a strategy call and we'll turn those gaps into a concrete build plan of local and service pages.

Prefer to talk it through?

Book a strategy call with the team.

Twenty minutes. We'll walk through the specific opportunities in your market and what a Surge engagement would look like for your practice.

Frequently asked

What keywords should a dermatology practice target with SEO?

Target the specific, high-intent searches your patients actually type — not broad terms like 'dermatology.' On the medical side that means 'skin cancer screening near me,' 'Mohs surgery [city],' 'acne dermatologist,' 'eczema/psoriasis specialist,' and 'suspicious mole check.' On the cosmetic side: 'Botox near me,' 'lip filler [city],' 'laser hair removal cost,' 'chemical peel,' 'microneedling,' and 'melasma treatment.' Each deserves its own local, intent-matched page, because that's how you rank for the search instead of competing weakly for one generic term.

How long does dermatology SEO take to produce results?

Local and service-page SEO typically starts moving rankings within a few weeks to a few months, depending on how competitive your area is and how thin your current site is. High-intent, lower-competition local queries — like a specific service in a specific town — often move first, while broad cosmetic terms in a dense metro take longer. It's a compounding asset: the pages you rank keep booking patients month after month without paying per click, unlike ads that stop the moment you stop spending.

How do I find out which dermatology searches I'm missing?

Run the free Surge Report™. Drop in your practice URL and it analyzes your site specifically as a dermatology practice, showing the medical and cosmetic queries you should own, the local searches where competitors outrank you, where your booking flow leaks patients, and an illustrative estimate of the revenue you're leaving on the table. It takes about 60 seconds and requires no sales call. If the gaps look worth fixing, book a strategy call and we'll map out the exact local and service pages to build.

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